Invitation to Participate
We are currently surveying Black employees.
Pilot Study
We surveyed approximately 500 employees inside companies that released solidarity statements to gather their perceptions. Employees inside diverse companies perceived their corporation’s actions as symbolic or performative rather than substantial efforts to promote racial justice.
500
Employees surveyed

About Us
Corporate Accountability for Racial Equity (C.A.R.E.) is a comprehensive research study with collaborations across academia, consulting, and nonprofits to understand how corporate actions for racial justice impact the lives of Black people. Using corporate statements as a starting point, we document whether their efforts improve the life trajectories and outcomes for Black people.
We will use our learnings from this study to create metrics and tools for corporations to make good on their promises. Following the murder of George Floyd by Minneapolis police officers in May 2020, numerous corporations released public statements denouncing systemic racism, pledging to do their part in advancing racial equity in society. Their efforts are necessary to shift the tide in our fight for justice, and we are motivated to help them get there.